Aryan Khan's D'YAVOL X 3 Jackets At Rs. 1.75 Lakh, Users Say, 'No One In South Mumbai Is Wearing..'

Aryan Khan's new collection of D'YAVOL X 3 jackets are around Rs. 1,75,555. Here's how netizens have reacted to the same.

By Siddhi Chatterjee Last Updated: Jan 15, 2025 | 11:54:19 IST

Aryan Khan's uber-luxurious streetwear, D'YAVOL, which Shah Rukh Khan co-founded, has launched its new collection. The dad-son duo set the internet melting with their joint photoshoot for the brand's 'X 3' collection campaign. Their fans and fashion enthusiasts can take a chill pill as 'X-3' has gone live and the prices of the jackets and t-shirts will leave you tizzy. A whopping Rs. 1,75,555.

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Aryan Khan's new D'YAVOL X3 collection is for the rich pockets

Aryan's brand, D'YAVOL X3 collection, caters for luxury. The suede jacket has premium zippers, light stitching, and functional pockets, giving it a versatile style base. The jackets are reportedly made out of artisanal dying goat leather, giving a rich velvet texture. The megastar signs the jackets, SRK. The brand has a collection of hoodies starting at Rs. 41,000. The logo embroidered caps, as per a Hindustan Times report is at Rs 6,555. Even Aryan's photoshoot for the 'X-Girlfriend Hoddie', showing Gen Z chich with quirky graphics has the price of Rs. 41,000.

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The graphic t-shirts with classy prints in white, black, and blue hues cost Rs. 22,500. The trendy denim cargo Knight Walker II pants come at a whopping price of Rs. 55,000. Every collection has a price that would leave you shocked.

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Netizens react to  D'YAVOL X3 collection's jaw-dropping clothing prices

One user on Reddit noted, "LOL No one in South Mumbai is wearing Dyavol X at all - status symbol or not- I can assure you." Another one said, "Sorry, way too expensive to be of any value!" A third user also said, "There is nothing Jaw dropping about it, if you cannot afford it, don't buy it. Quality matters definitely but pricing comes first."

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Shah Rukh Khan's latest photoshoot for D'YAVOL X3 collection

SRK knows to capture the hearts and minds of his fans. He has shown that 'ageing like a fine wine' is best defined for him. This is because his recent photo shoot for his son, Aryan's D'YAVOL brand, showcased his ageless charm. The Jawan superstar redefined his elan and style and showed how he is a heartthrob of the entire nation. The Pathaan actor, in the photoshoot, was seen wearing a blue T-shirt, teamed with black cargo. His supreme confidence and unmatched charm captivated the minds and hearts of the fans.

When Aryan Khan's D'YAVOL site crashed

It was in April 2023 when Aryan's clothing brand, D'YAVOL X went live and ever since then people were shocked to see the high prices. SRK and Aryan have been promoting the brand nonstop, raising interest among the fans. However, when the website went live, some people could not access it. The brand had shared an update on X(formerly Twitter) that:

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"We're experiencing very high volumes of traffic and checkouts. Please bear with us." 

Later, they had also taken to X to announce that the brand had gone live and that the users could access the site and have a hassle-free shopping experience. Talking of D'VAYOL it was launched by Aryan, SRK along with their family friend, Leti Blagoeva and Bunty Singh.

What do you think of Aryan Khan's New D'YAVOL X 3 clothing items prices?

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