Meet Revant Himatsinghka, aka Foodpharmer, who has become a nightmare for FMCG companies. With his simple methods, he is leading India's health revolution. Here's his inspiring story!
Revant Himatsinghka is a social media influencer, who creates content about packaged foods. The influencer is renowned by the name of his Instagram handle, 'Foodpharmer'. Revant reviews packaged food items and reveals the dark secrets, which are mentioned smartly in the label section on the back of the products. The popular influencer is making people aware of the added sugar content in their favourite packaged foods, which FMCG companies have marketed as healthy for decades.
There are so many influencers on social media, who are talking about health and fitness. However, there's hardly anyone like Revant Himatsinghka, who is not only exposing the ingredients of household Indian products but also leading a fight against big sharks of the FMCG sector. Despite getting a lot of warnings to take down his video and lawsuits, Hemant is still inspired to take his health revolution to the next level.
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The reason why Revant Himatsinghka has caught the eyes of so many big publications and news channels is because it's not every day that we see an ordinary man exposing big brands. It is something that we have seen only in movies, but Revant has blurred the line between reel and real with his exceptional work.
Revant is indeed an inspiration for so many young influencers, who wanted to create content in a similar domain as Revant's success against FMCG companies has proved that no one is bigger than the truth. Thus, Revant is one of the few social media influencers that you and your children should follow, as he is repairing India for a healthy future.
On February 28, 2024, Revant Himatsinghka took to his Instagram handle and posted a series of pictures featuring his famous sugarboard to educate people about sugar consumption. The photos were taken from different schools, and they clearly showcased that Foodpharmer's sugarboard movement has taken over not just on the internet but also on the ground level.
For the unversed, Revant Himatsinghka explains to viewers the amount of sugar they consume from packaged food or beverages. Simply putting the name of the food and sugar consumption below it has made people remember it way better. As per Revant, the best way to make children healthy is to educate them so that they can be health literate. With his sugar board movement, informative IG reels, and YouTube videos, Revant is working toward making Indians label-friendly.
Revant Himatsinghka, aka Foodpharmer enjoys a massive fan-following of 1.9 million followers on his Instagram handle. On YouTube, he has 352K subscribers and his YT video by the title, 'Which is the best chips in the Indian market?' has the most views, with more than 4.44 lakh views. Not only this, Revant also won the Femina X Mamaearth Award for Creators for Good in March 2024. Now that we know what he does and the kind of impact he is making with his content, let's talk about his educational background.
Revant Himatsinghka studied at Kolkata's Don Bosco School and went to Carnegie Mellon University in 2010. The influencer pursued a double major in finance and management, a Bachelor of Science (B.S.) in Management from NYU Stern School of Business. In order to get deeper into the dynamics of business administration, he went to The Wharton School, from where he completed a Master of Business Administration degree.
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After completing his higher studies, Revant Himatsinghka started working as a corporate program analyst at Nomura from 2014 to 2015. After this, he joined INITO as a director and worked there for over 3 years. Hemant also went to Dubai and worked there for 3 months with Strategy& as summer senior associate. However, it was in October 2020 that he joined McKinsey & Company as a Management Consultant. Revant worked there for 2 years and 7 months before leaving his Rs. 2 crore per year package to start his 'health literate' revolution in India.
It was in April 2023 when Revant Himatsinghka left his high-paying job at McKinsey & Company to return to India with an aim to make its people' health literate'. In an interview with Telegraph India, Revant opened up about the same and admitted that it wasn't easy but a necessary step in his journey. He said:
"I was making great money, and had been living in the US for 13 years, so it wasn't easy to leave. But I believed that if I came back to India, raised awareness and added enough value, I would find a way to make money too. I was genuinely interested in making a change."
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April 2023 was the month that changed the lives of so many people after Revant Himatsinghka reviewed Cadbury's Bournvita, which is considered as one of the healthiest drinks in India for children. However, Revant told the FMCG giant to consider changing its tagline from 'Taiyari jeet ki' to 'Taiyari diabetes ki'. The video went viral, and soon, a legal notice was sent to Revant by Mondelez International, and the company also claimed that each serving of Bournvita contains only 7.5 grams of added sugar.
During the Bournvita controversy, Revant Himatsinghka stated that people consider cold drinks unhealthy and have them once a week. Still, they aren't aware of the sugar levels in Bourvita and take it twice a day, which eventually makes Bournvita worse than soft drinks. After months of struggle, it was in December 2023 when Revant made a video and informed everyone that Bournvita had reduced its added sugar by 14.4 per cent.
For the unversed, Bournvita previously had 32.2 grams of added sugar per 100 grams but after Revant's video, the company had dropped it to 14.4 per cent added sugar per 100 grams. Calling it a 'big win', Revant didn't stop there and has been dropping informative videos to make India' health literate'. We hope he continues to make Indians aware of labels so that FMCG companies cannot sell them trash in the name of flawed taglines.
What are your thoughts on Revant Himatsinghka's content and how he exposes the dark secrets hidden in the labels of renowned FMCG products? Let us know.
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