Tanishq's Mobile App Makes Karva Chauth Celebrations Easy

By Meenu Bahuguna Last Updated: Oct 19, 2013 | 07:54:12 IST

Karva Chauth, is indeed a special day for women. Especially, for the newlyweds, first Karva Chauth is the much-awaited day of the year. Every girl wants it to be nothing but the best! However, finding the right information on the “how to” of Karva Chauth is where young brides reach a roadblock, and the lack of time does not make it easy either.

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So, here is a new Karva Chauth mobile application from Tanishq for the e-generation. This app uses technology to help keep traditions alive with rituals, moonrise timings, virtual sieve (chalni), and gifting facilities.

Karva Chauth is as old a tradition, as it can get. The devout bride begins her fast at dawn, only to break it at dusk at the sight of the rising moon through a sieve. Everything else that follows is a celebration. While the inclination to celebrate Karva Chauth is high in the modern nuclear families, does our new-age bride know what exactly is to be done on this festival?

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Recommended Read: How to Look Gorgeous on Your Karva Chauth

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Well, this year Tanishq comes out with a Karva Chauth ‘mobile application’ with a difference. Designed keeping in mind the modern bride, the Karvachauth App, comes with a generous wealth of mehendi designs, a detailed compilation of traditional rituals that new couples away from home can use for the festival, and even a little treasure hunt that lets husbands hide a Tanishq present for their brides on the moon!

The Tanishq Karva Chauth app beautifully blends technology and tradition with the need of the day. It comes equipped with moonrise timings and an inbuilt seive (Chalni) to look at the moon on the day of the festival. This app gives the modern couple a chance to celebrate Karva Chauth to its fullest wherever they are and whatever they are doing.

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Download the app from Play Store on your Android phone: Click here

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