The Ambani family made the festival of Diwali special by gifting their loved ones handwoven items, made under the flagship of Swadesh.
The Ambanis are known for their humble nature and sweet gestures for their loved ones. The billionaire family never leaves a chance to make their dear ones feel special. Something similar happened during Diwali 2023 as Mukesh Ambani and Nita Ambani sent personalized gifts to their friends and loved ones.
The amazing gift box by the Ambanis featured many handcrafted items. All the products in the gift box were made under their Swadesh flagship. The Ambanis launched Swadesh as an initiative to promote India’s age-old arts and crafts. It highlights the products made under the spirit of ‘Make in India’ and offers respect to the nation’s skilled craftsmen and craftswomen.
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And to promote Swadesh, the Ambanis included all handmade products in the Diwali gift box. The box gave a personalised feeling as it mentioned the names of Nita and Mukesh Ambani and their children and grandchildren. It also contained a leaflet, giving a detailed description of Swadesh and the products made under it. The next item in the box was a handwoven kasav saree from Kerala, promoting the local artisans’ work.
The box also contained incense sticks that were handmade by women from marginalised communities. It also contained a dhoop stand. The next item that was present in the box was a diya by Reliance Foundation’s Drishti. The diya was handmade by visually impaired artisans. The box also contained a potli, full of dry fruits. The personalized gifts sent by the Ambanis to their guests were very thoughtful.
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To watch the unboxing video, click here.
On November 8, 2023, Nita Ambani inaugurated Reliance Retail’s first Swadesh store in Hyderabad. Located in the affluent neighbourhood of Jubilee Hills, the store featured a collection of entirely handmade products by India’s skilled artisans using local materials. The store also has a farm-to-table café for food lovers. Nita Ambani expressed her love for the flagship store and called it their humble initiative to preserve and promote the country's age-old arts and crafts. She was quoted as saying:
"Swadesh highlights the spirit of ‘Make in India’ and offers respect and sustenance to our skilled craftsmen and craftswomen. They are truly the pride of our country, and through Swadesh we hope to give them the global recognition that they richly deserve. That is why we are excited to expand Swadesh across India and internationally in the US and Europe."
What do you think about the Ambani family’s thoughtful Diwali gift? Let us know.
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