Bollywood actors, Aamir Khan and Kiara Advani's brand new advertisement for the famous bank, AU Bank has landed them in a brand new controversy. The Bhool Bhulaiyaa 2 actress and Laal Singh Chaddha actor are receiving a lot of hate for agreeing to do such a commercial, which was reportedly meant to intentionally hurt the sentiments of Hindus. Apart from the two actors being trolled on Twitter, the AU Bank is getting boycotted by a lot of people. A large section of Hindus is pleading on Twitter to close their accounts in the AU Small Finance Business Limited.
The vehicle finance company was converted into a small finance bank back on April 19, 2017, and right now, it is going through a susceptible phase. With so many hashtags like #BoycottAUBank, #BoycottAUFSmallFinanceBank, #BanAUBankCommercial, #AntiHinduAUBank, #BoycottAUBankIndia, and many more, the situation keeps on getting worse with each passing hour for the AU Bank.
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On October 3, 2022, AU Bank India took to their official Instagram handle and shared the video of its brand-new commercial. In the advertisement, we can see Kiara Advani and Aamir Khan all decked up in their respective wedding outfits. The couple can be seen chatting in a car after the vidaai ceremony. However, the catch was the fact that it was not Kiara, but Aamir, who decided to become a ghar jamai. After revealing the concept of ghar jamai, we saw Aamir put his foot first inside the house instead of Kiara, which was also wrong as per Hindu customs. However, the advertisement of AU Bank gives the message of #BadlaavHumseHai, loud and clear. Along with this advertisement, AU Bank penned a note in the caption, explaining their commercial's complete jest. The caption can be read as:
"A simple 'aisa kyun' can often be the small step needed for a giant leap of Badlaav. Ever since our inception, AU Bank has taken pride in challenging the status quo; because we believe that banking made easy, is banking done right. Isiliye, ab banking mein #BadlaavHumseHai.”
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As soon as the advertisement went live on AU Bank India's different social media handles, it erupted into a brand new controversy, as a large section of people found it disturbing and hurtful. Some criticised the casting of Kiara Advani and Aamir Khan, calling it a way to normalise 'love-jihad'. Many people accused the AU Bank of targeting Hindus and making fun of Hindu religious customs, like the bride needing to step in the house before her husband, because she is considered as 'Goddess Lakshmi'. Not only this, a lot of people advised Aamir to speak on the age-old customs of his Muslim religion. Here are some of the reactions to AU Bank's commercial:
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Joining the long queue of Hindus, who are mocked and hurt by AU Bank India's commercial, is The Kashmir Files' director, Vivek Agnihotri. The filmmaker also shared his views on Aamir Khan and Kiara Advani's advertisement, which is receiving a lot of flak on social media. Opening up about the same, Vivek clearly stated that the advertisement hurt the sentiments of Hindus and termed it as 'bakwas'. His tweet, that is getting a lot of support on the internet, can be read as:
"I just fail to understand since when Banks have become responsible for changing social & religious traditions? I think @aubankindia should do activism by changing corrupt banking system. Aisi bakwaas karte hain fir kehte hain Hindus are trolling. Idiots."
What are your thoughts on Aamir Khan and Kiara Advani's decision to be a part of AU Bank India's commercial about age-old Hindu customs? Let us know.
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