Anushka Sharma is one of the most bankable actresses in Bollywood. She had made a debut with Rab Ne Bana Di Jodi in 2008 opposite Shah Rukh Khan, and since then, there has been no looking back for her. From marrying cricketer, Virat Kohli to embracing motherhood after the arrival of a baby girl, Vamika Sharma Kohli, Anushka’s personal life is also growing exponentially.
On December 19, 2022, Anushka Sharma took to her IG handle and reshared a post of Puma India on her IG stories. The post featured Anushka posing casually in Puma shoes at different locations. In the first candid picture, she was seen smiling on her balcony, donning a pretty neon-hued bralette by the brand paired with black yoga pants.
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In the second picture, Anushka was seen posing on her couch while soaking vitamin D from the window. She looked pretty in an oversized denim jacket teamed up with denim jeans. And the third and last picture of the actress was from an airport. In the portrait, she sported a stunning printed co-ord set with a black bralette inside and a pair of sneakers.
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After Anushka called out the brand for using her pictures without any partnership, her fans jumped over the brand’s Instagram page to investigate more. Upon checking Puma’s Instagram feed, we found out that they posted one more recent post, which featured a document. On the top of the paper, it was written, “Puma * Anushka Sharma.” And the rest of the part was blurred, and a sticker of “Confidential” was pasted atop it.
However, what caught our attention was the caption of the post. In the caption, Puma offered a partnership to Anushka Sharma for collaborating with the brand. But netizens were smart enough to understand that all of this was pre-planned by Anushka and the brand to draw the people's attention. One user wrote, “Promotion level op,” another one commented, “Bhaiya bhabhi aur puma sab mile hue hai.”
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Some people got impressed by the marketing gimmick and started to compare it with that of Zomato’s marketing. One netizen penned, “Team Puma is better than Team Zomato,” another one wrote, “Damn @pumaindia 4 4, You turned an image rights battle to a sponsorship proposal. Hats off to whoever's an idea this was. Now I'm thinking you already planned this.” After this, Anushka Sharma again reshared the post, which consisted of confidential documents, on her IG stories and wrote that she would think through it. She penned:
“I will sleep on it.”
What are your thoughts on Anushka Sharma’s reaction? Do you think it was pre-planned?
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