By Kalash Khurana Last Updated:
Shah Rukh Khan’s son, Aryan Khan recently launched a luxury clothing brand, D'YAVOL X, and his loved ones expressed their excitement about the same. Over the past few days, Aryan and SRK have been promoting the latest streetwear collection, and the father-son duo created a lot of buzz about the launch amongst their fans. However, when the website went live, people were shocked to see the ridiculously expensive prices, from a jacket worth Rs. 2 lakhs to a sweatshirt costing Rs. 33k, it was insane.
On April 30, 2023, Shah Rukh Khan’s son, Aryan Khan's luxury streetwear brand, D'YAVOL X's website went live. To announce the same, the star kid took to his IG handle and shared a twinning picture with his dad in black sweatshirts, standing next to a pool table. Needless to say, there was a lot of anticipation for Aryan's website and the products, and his fans were rooting for him. Sharing the picture, Aryan penned:
"Live now. On dyavolx.com."
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As soon as the collection was launched, netizens rushed to the brand's official website to get their hands on exclusive stuff. However, they were shocked to see the ridiculously expensive clothes, and they started roasting Aryan Khan for selling streetwear at such high prices. While one user penned, "Way 2 expensive.... not for the 'common' people like us!", another one commented, "2 lakh for a biker jacket that looks like shit? I'd prefer buying from Zara for 8k". Check out the comments below:
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Meanwhile, Diet Sabya, who focuses on fashion, also expressed their views on Aryan Khan's clothing brand's pricing range. Taking to their Instagram stories, they shared a screenshot from the online store wherein a casual white T-shirt with a printed design was priced at a whopping sum of Rs. 24,400. Meanwhile, a black hoodie was priced at Rs. 45,500, whereas a biker jacket was over Rs. 2 lakhs. Sharing the pictures, Diet Sabya slammed the brand for its highly-priced clothes. Check out the pictures below:
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Unlike his father, Shah Rukh Khan, Aryan Khan doesn't want to rule the big screen with his acting skills. Once SRK had confirmed the same when he appeared on David Letterman’s show, My Next Guest Needs No Introduction, and stated that he don't think his son, Aryan can act. However, he added that Aryan is a good writer and said:
“My son doesn’t want to act, and I don’t think he can. But in India, it’s like if you are a movie star’s son then you might become a movie star. He looks nice and he’s tall and okay. But I don’t think he has what it takes perhaps, and he realises it himself. But he is a good writer."
What are your thoughts about Aryan Khan's luxury brand's price?
Next Read: Sooraj Pancholi Reveals Jiah Khan's Mom Wants To Blame Him As 'She Is Guilty Of Being A Bad Parent'
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