Shah Rukh Khan’s firstborn, Aryan Khan is one of the most popular star-kids in the block. The young lad, who has steered miles away from stardom and showbiz, has established himself in the world of entrepreneurship. For the unversed, Aryan is the owner of the brand, D’Yavol, which deals in selling in imported wine. Recently, the brand extended its doors to the apparel line, and launched its streetwear range under the name, D’Yavol X. However, it seems that within a short while of its launch, Aryan’s brand has come under the scrutiny of netizens.
Aryan Khan’s apparel brand, D’Yavol X’s recent launch, the ‘Signature X Denim Jacket’ became a hot selling item on the list, as it got sold out within 24 hours of its availability. According to the official site of the brand, the item that carries a whopping price tag of Rs. 99,00,000 embodies the perfect rugged look, which has become a rave amongst fashion onlookers at the present.
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Well, on one hand, a certain section of fashion lovers are impatient for Aryan Khan’s brand to restock the high-in-demand denim jacket, it seems the brand has faced scrutiny from another significant section of netizens. Taking to the discussion portal, Reddit, an internet user expressed shock over such a high price tag of the denim jacket, despite which it got sold out. Moreover, the user even questioned the quality of item made available by D’Yavol X, and if it was a reasonable price.
Shortly after, eagle-eyed netizens took to the comment section of the post and started to pool in their views on the same. While one internet user penned, “Exactly this they list only 15-20 items buy it in bulk for cheap from China, Turkey absolutely machine made and the markup is always sky high and dumb rich folks buy such tasteless pieces…”, another netizen commented, “It is money laundering.”
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In an interview with GQ, Aryan Khan talked about roping in his father, Shah Rukh Khan to endorse for his fashion label, D’Yavol X. The young lad stated that his dad is not just the face of the brand, but he, also in some sense, brings an edge of sanity and maturity to it. Adding how and his father co-work together to bring together a perfect balance, Aryan said:
“Some things that would take me some time to wrap my head around were seamless for him. Our brand is edgy, so he’s around to keep some semblance of sanity and respectability, otherwise, there could be too much madness. Because we are an age-agnostic brand, I think we have an interesting balance: I have a more contemporary way of thinking; my father brings a dose of maturity into it. Having perspectives from both ends allows the brand to align with our collective vision as well, which is to appeal and cater to everyone, from a 10-year-old to a 70-year-old.”
What do you think about Aryan Khan’s brand offering apparel at such a high price? Let us know.
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