When social media came into existence, no one in their wildest dreams ever thought that it would become an avenue to earn money. While influencers and Tiktokers have gained a lot of fan-following in the past few years, celebrities are also not left behind in the race. There is no denying the fact that celebrities charge a whopping amount of money for promoting a brand or product on their social media handles, and the numbers will blow your mind.
Celebrities earn a huge amount of money, while social media accounts for 20-30% of their overall income. Popular Bollywood celebrities, who have a strong social media presence, enjoy a fanbase of millions, and they charge in crores for a single post on Instagram. Thus, this hefty amount heavily contributes to their annual income, which includes movie fees and endorsement deals. So, without further ado, let's look at the celebrities who charge in crores for a single social media post.
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Virat Kohli is the undeniable king of the cricketing world, who has been ruling our hearts and the cricket ground with his impressive skills. With a following of 251 million followers, Virat is also the most-followed Indian celebrity on Instagram. Over the years, the cricketer has positioned himself as the king of social media, allowing him to command a hefty amount of money for brand endorsements. And today, most brands are dying to sign him up. Being so much in demand, Virat Kohli reportedly charges somewhere between Rs. 3.5-5 crores per IG post.
Our Desi Girl, Priyanka Chopra Jonas has proven her exceptional acting talent both in Bollywood and Hollywood. With an international appeal and a massive fanbase of over 88 million IG users, PeeCee has become a key target of popular brands who wish to be seen on her IG profile. Priyanka travels the world and wins hearts with her enchanting presence, and whenever she shares something on social media, it instantly breaks the internet. So, with such an impact, PeeCee demands a sum of Rs. 2 crores for each social media post.
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Darling daughter of Shakti Kapoor, Shraddha Kapoor is hailed as one of the most bubbly actresses in Bollywood. While Shraddha impresses us with her on-screen presence, there is no denying that she's a popular social media star as well. She has left everyone's jaws dropped with her dancing and acting skills in her movies, proving that she is a powerhouse of talent. She has more than 80 million followers on Instagram with her estimated earning from Instagram being Rs. 1.5 crores.
Undoubtedly, Alia Bhatt is one of the most popular actresses of her generation, and she has a huge fan base on social media. From her personal life to her fashion sense and fitness regime, Alia's fans want to know every little detail about her. With more than 77 million followers on Instagram, the actress has an unmissable presence on social media. And if reports are to be believed, Alia charges around Rs. 1 crore for each sponsored post on Instagram.
Deepika Padukone is currently one of the highest-paid actresses in Bollywood and is in high demand by producers and directors. While the actress prefers to do challenging roles in films, her preference for IG posts is also a picky one. No doubt, Deepika demands a huge amount of money for one branded post on her Instagram handle. As per the reports, she charges somewhere around Rs. 1.5 crore per brand endorsement.
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Despite not belonging to the film industry, Katrina Kaif has created a niche for herself in Bollywood. Today, she is regarded as one of the most gorgeous actresses in Tinseltown, who can give any Gen-Z a run for their money with her style game and stunning looks. Apart from many projects in her kitty, Katrina Kaif also has many brand endorsements that contribute to her annual income. She also possesses her own beauty brand, Kaybykatrina, which has become a rage among ladies. With more than 72 million followers on Instagram, Kat's estimated earnings per post is Rs. 1 crore.
Shah Rukh Khan aka the Badshah of Bollywood rules our hearts and the silver screen alike. He is rightly hailed as King Khan, as people are crazy about him. Well, he is not just winning our hearts with his films, he also rules Instagram these days. Reportedly, SRK charges around Rs. 1 crore for each brand post on his IG handle. He has more than 38 million followers on Instagram, and he never fails to stun everyone with his well-thought and witty posts.
Kareena Kapoor Khan became a part of the royal Pataudi family after she got married to Saif Ali Khan. Bebo, who is a talented actress, enjoys a strong presence on Instagram too. She never misses a chance to keep her fans posted with updates on her life and often sends the internet into a meltdown with cutesy glimpses of her sons, Taimur Ali Khan and Jehangir Ali Khan. Bebo holds more than 10 million followers on her Instagram handle and charges around 1-2 crores for a post.
What are your thoughts about the insane amount of money celebrities charge for a social media post? Let us know.
Next Read: Bollywood Celebrity Stylists And The Fee They Get: From Mohit Rai, Tanya Ghavri To Shaleena Nathani
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