By Meenu Bahuguna Last Updated:
Having revolutionized fashion luxury retail business, KIMAYA launched its new store in Hyderabad at Banjara Hills on 2nd September 2012. It will be the first ever luxury fashion house in Hyderabad with all the top designers of the country. The leading face of the city Pinky Reddy inaugurated the store along with the founders of Kimaya- Neha and Pradeep Hirani. Mr Pradeep Hirani, Chairman, Kimaya Fashions Pvt. Ltd., says "Kimaya has brought about a revolution at the core, instilling a touch of professionalism in the industry. Being the first ever multi brand designer store in Hyderabad, retailing top designers of the country, we will do full justice to the city by bringing in the latest in fashion trends and haute couture."
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Heralded as India's biggest fashion house, with stores in Delhi, Mumbai, Bangalore, Surat and Dubai, Kimaya delivers uber-luxurious fashion experience, with its choicest of labels and designs and today boasts of a strong designer label collection of over 180 designers from the sub-continent. The 3500 sq. ft. luxury space is a treat to fashionista’s in the city. Subdued sumptuousness is the key tostore of Kimaya Hyderabad, where the muted colours exude a quiet elegance and allow the clothes to stand out.
Crème de la crème of the city - Aparna Roddam, Shilpa Reddy, Manjula Narsa, Shalini Madhurka, Archie and Jayant Palanji, Rohit Reddy, Neelima Reddy, Mona Parthasarthy, Sunila Eiti, Meetha Rathin, Mala Pasha, Meera Bhupal, Seema and Anil Kumar, Sunita Pillai, Preeti Reddy, Bani Ahuja, Raunak Yar Khan, Anand and Radhika Asrani, etc were seen appreciating the exquisite clothes and accessories. Designers Anand Kabra and Suhani Pittie were there to support this fashion revolution in the city. Sherzade Javeri was seen on the party circle after a long time.
Superstar Sridevi also visited the store a night before the launch to wish old friends Neha and Pradeep Hirani good luck for their new store.
Neha Hirani, MD, Kimaya Fashions says, "The strength of Kimaya is not just that we retail the cream of Indian designer wear, but that we offer edited collections of all designers from the sub-continent. Kimaya heralds a new dawn in fashion retail in Hyderabad.”
Kimaya, has been spreading its magic throughout the luxury fashion industry since the founding of its flagship company, Kimaya Fashions Pvt. Ltd. in 2002.
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The Kimaya assortment includes leading designer names like Rohit Bal, Sabyasachi Mukherjee, Tarun Tahiliani, Anamika Khanna, Ranna Gill, Shantanu & Nikhil, Malini Ramani, Gauri & Nainika, Rocky S, Gaurav Gupta, Anshu Arora Sen, Wendell Rodricks, Falguni & Shane Peacock, Namrata Joshipura, Surily Goel, and many others.