Taapsee Pannu Says Shah Rukh Khan Taught Her To View Paid Reviews As Marketing Tool, Netizens React

Taapsee Pannu has etched her name in Bollywood as one of the most versatile actresses of her generation. The diva has repeatedly proven her acting mettle, with successful films like Pink , Haseen Dilruba , Badla , Thappad , Naam Shabana , and Manmarziyaan , among others. Taapsee has had the opportunity to work alongside some of the biggest names in B-town, including the legendary Shah Rukh Khan in the film, Dunki . However, a recent clip of Taapsee Pannu revealing that SRK had taught her about paid reviews has incited several comments from netizens about 'ethics and integrity.'

Taapsee Pannu reveals Shah Rukh Khan taught her that paid reviews are a 'marketing strategy'

Recently, we stumbled upon a resurfaced interview clip on Reddit in which actress, Taapsee Pannu opened up about paid reviews as a 'marketing strategy.' She revealed that marketers would reach out to stars themselves to inform them about the cost 'with GST' for positive reviews. While this made the interviewer and Taapsee burst out laughing, what captured the attention of netizens was what she said next. The actress continued:

"But there is another way to look at it which I learnt from Shah Rukh sir. He says, what if you see them as a marketing tool? He says that 10-20 years ago hoardings were used to publicise your film, you used to buy them everywhere to display your picture."

Taapsee then stated that Shah Rukh had advised her not to view such marketers as people but as 'hoardings.' Thus, stars could buy them and publicize their films. The actress called Shah Rukh's thoughts a 'very interesting angle' and added:

"My viewpoint got shifted on this. I said yes, I feel bad only because I feel he is a human being. But if I look at it this way that it is just a space for hoarding, then I don't feel bad. Then I may be ready to pay with GST."

Some netizens raise points on 'ethics and integrity,' while others call the tactic 'PR'

Taapsee Pannu's revelations prompted many netizens to voice their thoughts on the subject of buying positive reviews. One user wrote, "If you continue to dehumanize people everything becomes legalized. Our industry's soul has been sucked into the void, replaced by mechanisms of capitalism. Paisa phek tamasha Dekh Sab Khuch hai fake." Others, however, came in support of SRK, with one a part of one netizen's comment reading, "Srk spoke about how publicity works. (which NECCESARY for outsider in her position coz maybe she was acting all Bechari in front of him)."

When Taapsee Pannu praised Shah Rukh Khan for his wit, smartness, and reasoning

During the promotions for Dunki , Taapsee Pannu had plenty of opportunities to talk about her experience working with Shah Rukh Khan. The actress was all praise for the star, praising his wit, smartness, and reasoning. Taapsee told ANI:

"Shah Rukh Khan is not just an icon in front of the camera. His certain roles and dialogues will be remembered for generations. But also, the person he is behind camera. That wit, that smartness, that spontaneity. Wow. You can just keep looking and listening to him like a fly on the wall, because that man has got so much aura, charisma. reasoning."

Watch the video here .

What do you think about Taapsee Pannu's revelation about Shah Rukh Khan teaching her to view paid reviews as marketing tools?

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